Telling great stories is one of the best ways of winning clients, changing minds, and sparking conversations. But if you struggle to write about yourself, your practice or your projects, how can you turn what you do into a compelling story and take people along for the ride?
Brought together by their shared mission to make architects better storytellers, Tanisha and Juliette will give you the tools and the know-how to bring both your words and your images alive. In this interactive workshop, they’ll shake you out of your rut, show you the ropes, and leave you with all the tips, tricks and strategies you need.
Workshop Format
Presentations from the workshop hosts followed by a storytelling exercise and a Q&A discussion.
Learning outcomes
By the end of our workshop, you will:
Understand why stories matter and how you can use them.
Grasp the mechanics of storytelling and the ingredients you need.
Appreciate the power of words and images – and the even greater power of the two together.
Know how to keep your audience engaged.
Be excited about the possibilities of telling a good story.
Who is this workshop for?
Smaller practices, sole practitioners, anyone who is doing their own marketing.
About the Workshop Hosts
Juliette Mitchell
Juliette Mitchell helps architects clarify their purpose and their values so that they can tell better stories and inspire the clients they want. You can find out more about her workshops, writing courses and coaching sessions at architypal.co.uk.
Tanisha Raffiuddin
Tanisha Raffiuddin helps built environment brands strategically grow their brand and business by tapping into the power of storytelling. Tanisha runs Concept Culture, a specialist branding and marketing agency for the built environment sector conceptculture.co
Online event booking: